Annie’s
A dash of joy and a sprinkle of carefree. A delicious recipe.
Creative Strategy
Brand Design
Packaging Design
![Annie’s Brand Design | Logo Animation](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564208937-NFUKGOSPHA9OG1MNQ5M0/01a_Annies_logo+4.gif)
We started with Bernie. Focusing on craft and details that hold up on screen. After all, he is our friendly bunny looking to an optimistic future.
![Annie’s Brand Design | Life’s better when it is delicious | Typography](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564208982-C859V6DP8XMUD3B6W0TK/Annies_Assets_Headline.jpg)
![Annie’s Brand Design | White Cheddar Box](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209025-JKM38YAX1Z9R2ZADQFJD/Annies_Assets_WC.jpg)
![Annie’s Brand Design | Macaroni & Cheese Full-pack](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209054-XT40Q8F69RSW9JO383TE/Annies_Assets_MW%2BBOP.jpg)
![Annie’s Brand Design | Organic and Gressfed Box](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209011-HP83OGHPAKCSD3ZWHLJT/Annies_Assets_Oragainc.jpg)
![Annie’s Brand Design | Peace Pasta, Happy Planet and Yummy Bunnies Boxes](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564208994-CAJ480AHXQHGR6HWAUPQ/Annies_Assets_Shapes.jpg)
![Annie’s Brand Design | Single and Multi-pack Compostable Cups](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564208969-BMAJ4ZZX0DLLRTS0K6Q0/Annies_Assets_MicroCup.jpg)
Anchoring all of our packaging is our heritage. Purple was and is the color of the original and loved White Cheddar Macaroni and Cheese. Our Brand is surrounded with a joyful bounce of illustrations and yummy food. With products in multiple aisles and for multiple tastebuds their had to be a system but we have a hippy vibe and didn’t want to be robotic.
![Annie’s Brand Design | Crackers Box](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209211-JJBWYB9WIKI4UGUU32AN/Annies_Assets_WC%2Bcopy%2B2.jpg)
![Annie’s Brand Design | Crackers Full-pack](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209195-2143UV4I9NJRANKQGXU1/Annies_Assets_WC%2Bcopy.jpg)
![Annie’s Brand Design | Cookies and Fruit Snacks](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209222-IWE8RAFQKHM1Z095QJK2/Annies_Assets_WC%2Bcopy%2B3.jpg)
![Annie’s Brand Design | Social Media examples](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209132-IXE3GTGC13NFZ7GI48IS/Annies_Assets_Social.jpg)
![Annie’s Brand Design | Stickers](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209181-ALXUBVVHBQKHV3EEJI5Y/Annies_Assets_Illustrations+copy.jpg)
![Annie’s Brand Design | T-Shirt](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209162-2SQWZ2IM5ZC5GI5R3B37/Annies_Assets_Shirt.jpg)
![Annie’s Brand Design | Peace Love Macaroni icon animation](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1657564209110-VVM757LL6RQCHF1HJ4ZQ/00_Icon_animation+3.gif)