Gerber
Reintroduce ourselves to the mom of today with a fresh look and voice. Almost as good as getting advice from your big sister.
Creative Strategy
Brand Design
Packaging Design
![Gerber Brand Design | Logo Evolution Animation](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/2af52024-d2ab-45ec-bef0-0943851778f6/animation_v2.gif)
A rich history and association with the Gerber logo meant paying close attention to the details and pulling forward a crisp clarity.
![Gerber Brand Design | Squeeze Pouch](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1659892212080-U341IG1P3309WFKIU4ZE/Gerber_Elixir_Pouches_jhi_r1c.jpg)
![Gerber Brand Design | Baby enjoying puffs](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1659892188760-0JNSB8BKPD8BB5FHEY2A/Joyful_Feeding_Alt.jpg)
![Gerber Brand Design | Core Packaging Lineup](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1659892234004-NU8D3S58EVPVR3VB3OY0/HomePage_Grid_Gerber_v2_WIDE.jpg)
A strong symbol in the aisle and reassurance for mom. Blue became the unifier.
![Gerber Brand Design | Cereal Full-Pack](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1659892413501-3JPTKSX51UG1ZBORYJWM/md_casestudy_gerber_08.jpg)
![Gerber Brand Design | Custom Food Photography](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1659892398629-DDJW9QCEX3GN7H0D6Z9Y/Gerber_Elixir_Food.jpg)
![Gerber Brand Design | Learning Stages Icons](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1659892314435-TS7DNZ361DMUK2SK6UB2/Gerber_Milestones.jpg)
![Gerber Brand Design | Organic Lineup](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1659892330894-W2Y918V9A2AM5JNEQHJV/md_casestudy_gerber_12.jpg)
![Gerber Brand Design | Freshful Start Lineup](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/f53c1fe5-b88b-4af5-a41b-f135e90309e5/FreshfulStart_CrossSection_Suite_v1_WIDE.jpg)
With the system established Gerber launched new product lines that needed it to flex and reach new moms.
![Gerber Brand Design | Product Beauty Photography](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/6cc1692f-023f-49a4-948a-907731f6df95/GettyImages-628159296_Bco_r1a.jpeg)
![Gerber Brand Design | Blanket Design](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1659892445969-S22G2NW27E1PF0TOVWAB/md_casestudy_gerber_9.jpg)
![Gerber Brand Design | Feeding baby in highchair](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/1659892459108-OQSMB8LBKUQJDVJ0Z67Z/md_casestudy_gerber_2.jpg)