Might Swell
Plans that need nothing more than sunscreen, good friends and a cooler full of drinks.
Creative Strategy
Brand Design
Packaging Design
![Might Swell Brand Design | Lifestyle](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/725208d5-5876-4e10-8f76-e686b15c633b/MightySwellxShellyBorga-3.jpg)
Judgement free. Fun and spontaneous. Flavor first. Might Swell connects with it’s people around some pretty simple rules.
![Might Swell Brand Design | Logo](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/0f163ad1-abe6-4675-a0c8-b88734730c7e/MightySwell_CaseStudy_Hero_v1+copy.jpg)
![Might Swell Brand Design | Lifestyle](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/4a55c48f-073a-45fd-8ee9-88270dc65429/MightySwell-7.jpg)
Bold flavors and small winks results in a casual can for day drinking. From tone-of-voice to flavor photography the packaging focused here.
![Might Swell Brand Design | Grapefruit Flavor Composition](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/f52e6aed-511e-47f7-93c6-82b2129cc5f2/9390_MightySwell_CaseStudy_Grapefruit_Scene_v4a+copy.jpg)
![Might Swell Brand Design | Grapefruit Flavor Composition 2](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/20c1edef-5447-419d-aa3b-e098bf2166d5/MightySwell_Grapefruit_Scene_v5a_HERO+copy.jpg)
![Might Swell Brand Design | 12-pack Pallet design](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/80f67150-911a-47f8-92d1-a505e14f3b0c/MightySwell_CaseStudy_6pack_Flat_v1+copy.jpg)
![Might Swell Brand Design | Flavor Lineup](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/4dc2c3e2-e94c-499d-be55-8f3048f61180/MightySwell_lineup.jpg)
![Might Swell Brand Design | Lifestyle](https://images.squarespace-cdn.com/content/v1/62cc6c2f558c3f6b4a719662/21754fc3-4bf7-49c2-b54f-20fef3320671/MightySwell_CaseStudy_Lifestyle_v1+copy.jpg)