It’s simple. Mineragua is the fizziest. Like, really fizzy. While super sparkly isn’t for everyone, it is refreshingly special. And our fizz has different roots than other brands: Jarritos. The iconic jarros de agua — synonymous with the Jarritos brand —we gave Mineragua a platform to spring from, to tell a different story, and take the consumer to a different place. All while sticking to our Mexican heritage.

The brand expression for Mineragua goes beyond pure symbolism or stereotype. It is rooted in the history of where the brand comes from translated across cultures in fresh, modern ways — all meant to engage and inspire.