Tango
Tango is realigning their business and expanding their offering. It was time for the brand to evolve to match and reinvigorate the brand’s leadership position.
Brand Design
Brand Guidelines
We wanted the brand expression to be reflective of their culture, drive awareness of the user friendly platform and get credit for the high performance and unparalleled customer service. In other words, the wow.
This wow was brought to life in the form of humanity and the fact that at the end of the day this is a business for people.
People make it all possible and that is something to smile about.
